Floor Standing units

A Floor Standing Unit (FSU, freestanding display unit, stock-holding floor-stand, floor-display) is used in physical retail environments to hold products from which the consumer can shop. All shops, especially supermarkets, are likely to feature these marketing communication materials supplied by the manufacturer of the products. They should be a part of every marketer’s mix because it is a fully independent fixtures, it can be placed disruptively about anywhere on the shop floor, preferably in the busiest areas on the pathways of browsing shoppers or in the key areas, such as near to the check-out to seduce customers for a last chance for a latent, indulgent or rewarding buy. 

As a stand-alone off-shelf device, it is more likely to catch the eyes of consumers, who prefer brands they discovered first. This is what makes floor displays great! Consumers are much more likely to buy a product that jumps out at them rather than something that sits among other products in the middle of the monotonous shelf. Placing a floor-standing display unit in the eye line of customers is the best way to catch their attention and therefore sell products. In the longer run, a display material continues to deliver results because the majority of consumers will consider becoming loyal to a brand after their first purchase. We believe that shoppers in browsing mode are often willing to wait for the offers on display to help themselves in the buying process and to improve the speed and convenience of shopping.