Published: 23 Feb 2023 

Point of sale (POS) materials are important marketing tools for businesses in India to attract customers and increase sales. Here are some top trending POS materials in India:

1. Standees: Standees are freestanding promotional displays that can be placed at various points in a store or at events. They are effective in catching customers' attention and promoting new products or offers.

2. Shelf Talkers: These are small signs that are placed on shelves next to products to draw attention to them. They can include special offers, product benefits, or even customer reviews.

3. Posters: Posters are a classic POS material that are still popular in India. They can be used to promote products, sales, or events and can be placed in-store or outside the store to attract customers.

4. Danglers: Danglers are lightweight, hanging signs that can be attached to shelves or ceilings to draw attention to products. They are often used to promote new or seasonal products.

5. Brochures: Brochures are informative marketing materials that can be handed out to customers or displayed in-store. They can provide product information, features, and benefits and can be customized to promote specific products or offers.

6. Floor Graphics: Floor graphics are an innovative way to promote products or offers. They can be placed on the floor and are effective in catching customers' attention as they walk through the store.

7. Digital Signage: Digital signage is a modern and dynamic POS material that can display images, videos, and other multimedia content. They are often used in-store to promote products or events and can be easily updated or changed.

These are some of the top trending POS materials in India. By using a combination of these materials, businesses can effectively promote their products, increase sales, and attract more customers.

                Written by : POSM Team member